Apr 23, 2013

As Mobile web technology develops and the smart phone user base increases, many clients are finally coming to the realization, they need to prepare. It is hard for me to believe we still see a few businesses trying to survive without a web interface. It is now imperative that a business not only have a web interface, but ensure their web interface is...

Apr 20, 2013

Zeus Digital Marketing rolls out The Golf Director Network to promote Myrtle Beach Golf. Consisting of a social network, a Golf Talk Radio channel, and web TV, The Golf Director is completely digital. With Myrtle Beach Golf as it’s focus, The Golf Director has plenty of potential content. The Myrtle Beach area golf industry became saturated, as did many...

Sep 14, 2012

There’s no substitution for great content to drive traffic to your website. Recently we (ZDM) have had the opportunity to work with Kay Van Hoesen, founder of Certifax Appraisals and creator of The Certifax Report. Kay has long been one of the top appraisers in Myrtle Beach. She recently decided to lend her knowledge of the Myrtle Beach, South Carolina...

Sep 3, 2012

Nightlife and entertainment along the Grand Strand in South Carolina…and particularly Myrtle Beach nightlife is one of the areas most popular attractions. More than a few websites and other media outlets have covered,  and continue to cover, that scene. Zeus Digital Marketing saw an opportunity to use their existing network backbone improve upon...

Sep 3, 2012

Carolina beach music, or just “beach music”  has roots that can be traced back into the 1940s. Some observers refer to it as a lifestyle rather than a specific music genre. The music actually includes tunes from more familiar genres such as Blues, Rhythm and Blues, and Southern Soul and has been heard in the pavilions and beach clubs along the...

Jul 22, 2012

In July 2011, Zeus Digital Marketing launched Shag City USA, a social network dedicated to the shag dance and Carolina beach music scene. Shortly after the launch ZDM merged Shag City USA with Southern Soul Radio to create the industries first Shag Dance and Carolina Beach Music Social Radio Network. The combination has proven to be a huge success. The new...

Jul 15, 2012

What is MVR (Marketing Value Return)? MVR is a form of ROI (Return on Investment) in that it is an actual account of the marketing value produced from a specific marketing investment. MVR is most often used to determine the value of  comprehensive web media campaigns. For example: If My company spends $15,000.00 dollars on a marketing program and the tools used...

Jun 16, 2012

In fact they never left. Up until just a few years ago, any savvy business person knew the value of the aging baby boomers. They represent a major share of the nation’s wealth and were raised on a solid foundation of values and common sense, therefore the likely target for most any media campaign. They were rock-solid, set in their ways (translated:...