May 18, 2012
Most already realize the importance of digital media to our future. Being prepared with state-of-the-art web interface solutions is not just a luxury, it is a must. The time has come for business owners to take responsibility for that aspect of their business. The wait is over and that is only the beginning of learning new responsibilities.
At ZDM, we fully expect our clients to become more and more self sufficient over time. In fact, we encourage clients to take control of as much of their online media as absolutely possible. Being dependent upon an agency for every aspect of planning, implementation, and maintenance of your website, social media strategy, and online marketing is like being held hostage in a cold, dark place.
In today’s fast-paced world, windows of opportunity open and close quickly. The business of tomorrow needs to be prepared to act quickly. The era of lengthy planning and strategizing (as frightening as it may sound) is all but over. Layer upon layer of complicated business planning compounded with the complexities associated with depending upon others for execution just may cause one to miss potential opportunities. Make no mistake, business planning is a must, but the nature of how we plan has to change. Rather than including thesaurus-like detail, the business plan of tomorrow should be a few pages of carefully thought out line items. The best line item on the business plan of the future is actually the Boy Scout motto… “Be prepared”.
The message we want to convey most is simple. Beginning today, please understand future success will depend upon how well your business adapts to utilizing digital media. Beginning today, place sufficient focus on that area of your business. Beginning today, plan to take control of as much of those responsibilities as your resources will allow.