Mobile Websites-The Good and the Bad
As Mobile web technology develops and the smart phone user base increases, many clients are finally coming to the realization, they need to prepare. It is hard for me to believe we still see a few businesses trying to survive without a web interface. It is now imperative that a business not only have a web interface, but ensure their web interface is “mobile friendly”. We see many businesses opting to create an additional website to handle mobile traffic and that leads me into a quandary of sorts, and therefore this...
read moreMyrtle Beach Golf Wins With The Golf Director
Zeus Digital Marketing rolls out The Golf Director Network to promote Myrtle Beach Golf. Consisting of a social network, a Golf Talk Radio channel, and web TV, The Golf Director is completely digital. With Myrtle Beach Golf as it’s focus, The Golf Director has plenty of potential content. The Myrtle Beach area golf industry became saturated, as did many areas in the United States. As the result over the past few years several courses have closed easing some of the competitive pressures, but a change in marketing technology brought on by...
read moreZeus Digital Marketing on The Certifax Report
There’s no substitution for great content to drive traffic to your website. Recently we (ZDM) have had the opportunity to work with Kay Van Hoesen, founder of Certifax Appraisals and creator of The Certifax Report. Kay has long been one of the top appraisers in Myrtle Beach. She recently decided to lend her knowledge of the Myrtle Beach, South Carolina real estate market to interested investors by creating The Certifax Report. The Certifax Report is a great example of using information and knowledge as content to create and active...
read moreZDM Rolls Out Strand Nightlife TV
Nightlife and entertainment along the Grand Strand in South Carolina…and particularly Myrtle Beach nightlife is one of the areas most popular attractions. More than a few websites and other media outlets have covered, and continue to cover, that scene. Zeus Digital Marketing saw an opportunity to use their existing network backbone improve upon existing attempts to inform locals and travelers to the Grand Strand about the areas entertainment, shopping, attractions, and restaurant news. By utilizing ZDM’s network backbone,...
read moreZDM Launches Carolina Beach Music-History of a Lifestyle
Carolina beach music, or just “beach music” has roots that can be traced back into the 1940s. Some observers refer to it as a lifestyle rather than a specific music genre. The music actually includes tunes from more familiar genres such as Blues, Rhythm and Blues, and Southern Soul and has been heard in the pavilions and beach clubs along the beaches of North Carolina and South Carolina for at least six decades. Carolina beach music includes many of the tunes preferred by those involved in the shag dance. ZDM’s has been...
read moreZDM Launches Shag City TV
In July 2011, Zeus Digital Marketing launched Shag City USA, a social network dedicated to the shag dance and Carolina beach music scene. Shortly after the launch ZDM merged Shag City USA with Southern Soul Radio to create the industries first Shag Dance and Carolina Beach Music Social Radio Network. The combination has proven to be a huge success. The new station just achieved a major milestone for online radio by surpassing one million listener minutes per month in July 2012….not bad for less than a year in operation. On July 19,...
read moreWhat is Marketing Value Return (MVR)?
What is MVR (Marketing Value Return)? MVR is a form of ROI (Return on Investment) in that it is an actual account of the marketing value produced from a specific marketing investment. MVR is most often used to determine the value of comprehensive web media campaigns. For example: If My company spends $15,000.00 dollars on a marketing program and the tools used to spread my message produced 2,000,000 impressions of my message, the MVR at a $15/CPM (fill in with the appropriate factors)is $30,000.00 compared to my investment of...
read moreThe Boomers Are Back
In fact they never left. Up until just a few years ago, any savvy business person knew the value of the aging baby boomers. They represent a major share of the nation’s wealth and were raised on a solid foundation of values and common sense, therefore the likely target for most any media campaign. They were rock-solid, set in their ways (translated: “brand-loyal”), and normally a factor in long-term business relationships. What happened? Where did they go? Corporate America kicked them to the proverbial curb in favor of the more...
read moreBusiness of Tomorrow Solutions Begin Today-Be Prepared
Most already realize the importance of digital media to our future. Being prepared with state-of-the-art web interface solutions is not just a luxury, it is a must. The time has come for business owners to take responsibility for that aspect of their business. The wait is over and that is only the beginning of learning new responsibilities. At ZDM, we fully expect our clients to become more and more self sufficient over time. In fact, we encourage clients to take control of as much of their online media as absolutely possible. Being dependent...
read moreWhat Should I be Doing?
The most asked question we hear from our prospective clients is, “What should I be doing with digital media?” Prior to the great recession, many businesses were already beginning to test the internet marketing waters, if only one toe. During the recession, when nothing else seemed to work, more waded in to explore the possibilities. The early adopters (the pioneers) are developing as leaders in many facets of digital media marketing. Some are still determined to wait on the shore to see who sinks… or swims on to the new...
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